Corporate adoption occurs when a corporation or other business entity embraces or co-opts a phrase, term, issue, idea, or movement in order to obtain a strategic advantage over their competitors or shape a specific narrative in their interest. Corporate adoption is a Casebook value under the "Observable outcomes" variable in the code book.
Announcement Bar
The Technology and Social Change Project was active from 2019-2023. The Media Manipulation Casebook was a major publication of the TaSC project, and will remain fully accessible at this URL going forward, but will no longer be actively updated.
