Case Studies

Born from a single trenchant joke tweeted out of exasperation, the #OscarsSoWhite campaign has grown into a long-lasting movement demanding racial equity in Hollywood.

Andrew Tate's rise to fame in 2022 relied on internet hustle culture, popular reaction videos, and mainstream media amplification, which buoyed his misogynistic and prejudiced views into a powerful brand.

What the media often referred to as the GameStop saga was actually a case study in media manipulation.

How did a TikTok trend that never existed alarm schools and teachers across the United States? This case documents how viral misinformation spread by concerned adults and amplified by the press became a full-fledged media manipulation campaign.

How the Milk Tea Alliance evolved from a meme war into a transnational network of young activists who use media manipulation and protest tactics to counter authoritarian actions worldwide.