Political adoption

Political adoption

Political adoption occurs when a political entity (politician, political party, etc.) embraces or co-opts a phrase, term, issue, idea, or movement in order to advance a political goal or shape a specific narrative. 

A Casebook example of political adoption can be found in “Trading Up The Chain: The Hydroxychloroquine Rumor,” which chronicles the popularization of an anti-malarial drug as a supposed cure for COVID-19. In this instance, Donald Trump and others who pushed for a “reopening” of the economy during the coronavirus pandemic adopted the hydroxychloroquine myth because it promised a speedy return to normalcy in the face of an increasingly chaotic situation.

Political adoption is a Casebook value under the "Observable outcomes" variable in the code book.

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