Using the Life Cycle of Media Manipulation, each case study features a chronological description of a media manipulation event, which is filtered along specific variables such as tactics, targets, mitigation, outcomes, and keywords.
“It’s okay to be white” (IOTBW) is a viral sloganadopted and popularized by a variety of reactionary communities beginning in 2017. The campaign to promote the slogan exploited the wedge issue of white racial consciousness and identity, utilizing memes, flyering campaigns, and influencers to trade the phrase up the chain to garner significant press attention. Campaign organizers have redeployed the viral slogan strategically multiple times over the years and it continues to be used.
In the final days of the French presidential election in 2017, an anonymous individual instigated a campaign to discredit President Emmanuel Macron by dropping allegedly leaked emails on 4chan’s “Politically Incorrect” board, claiming they proved Macron was guilty of tax evasion. Campaign participants spread the mix of real and forged documents across the social and open web. A legal media blackout stopped French press from reporting on the documents.