Case Studies

Andrew Tate's rise to fame in 2022 relied on internet hustle culture, popular reaction videos, and mainstream media amplification, which buoyed his misogynistic and prejudiced views into a powerful brand.

Chileans voted overwhelmingly in October 2020 to scrap their dictatorship-era constitution and draft a more democratic new constitution. In the months before that referendum, a hashtag campaign deluged Chilean Twitter with messages opposing a new constitution and spreading misinformation across the South American country. A media manipulation campaign targeting an election in this way was novel for Chile—and journalists in fact-checkers struggled to respond.

David Greene, who lost his medical license after botched surgeries resulted in several deaths, sells unproven—and sometimes dangerous—medical treatments using stem cells. While certain stem cell therapies are effective treatments for a limited list of diseases, Greene persuades customers that the stem cell therapy he sells, using cord blood and amniotic tissues, is a near cure-all. Investigation into his marketing strategies shows that Greene is profiting off a business model that is based on phony science while laundering his online reputation to keep the patients—and their money—coming in.

After Representative Alexandria Ocasio-Cortez described her experience during the Capitol insurrection on Instagram Live, critics used hashtags and misinfographics to invalidate her account, resulting in a harassment campaign followed by community mitigation.

During the Oregon wildfires of September 2020, rumors spread locally and nationally that left wing activists had intentionally set the fires based on a series of misidentifications and inference by public officials. The rumor was amplified from partisan influencers on the far right, fake antifa Twitter accounts, anonymous trolling communities on 4chan, the QAnon conspiracy network, and late stage attention from President Trump.