Using the Life Cycle of Media Manipulation, each case study features a chronological description of a media manipulation event, which is filtered along specific variables such as tactics, targets, mitigation, outcomes, and keywords.
Plandemic, a 26-minute trailer video about coronavirus conspiracy theories, went viral in May 2020 because of distributed amplification. In response to its high viewership, major social media platforms moderatedPlandemic and prepared for the full-length video. The platforms’ efforts slowed the spread of Indoctornation, the anticipated 75-minute movie. Indoctornation failed to achieve the virality Plandemic had.